In the world of steak, Born and Bred is a giant. The family consolidated the Korean beef industry many years ago such that most of the beef sellers in the Majang meat market purchased through the family. Now the son, Mr Jung, has taken the enterprise to the next level with a restaurant and butcher shop in a gorgeous new building. The crown jewel is in the basement where a speakeasy counter with 7-8 seats provides the format for one of the most astonishing dining experiences you will ever encounter. The cornerstone of the experience is Korea's Hanwoo beef; Beefy (but not as beefy as the Spanish cuts) and fatty (but not as fatty as Japanese Wagyu). The treasure is butchered, served raw, some pieces cooked by you and some by the owner Mr Jung in a procession of beef that is impossible to match or even imagine. The grand finale carcass rolled out to shave raw beef sashimi was a mesmerizing finish. Certainly one of the world's greatest steakhouses and indeed dining experiences anywhere. It should be noted that the restaurant is fine but rallying 7 guests for the counter experience is unforgettable.