Joey Vento opened Geno's Steaks across the street from Pat’s King of Steaks in 1966 in a bid to take down the reigning cheesesteak champion. “If you want to sell cheesesteak,” Vento said, “you go to where they eat cheesesteaks.” It worked. Today, the walls, roof and interior of his bright orange restaurant is filled with memorabilia and hundreds of autographed and framed photos of celebrities who have eaten there. Bristling with neon lights, Geno’s claims to have sold up to 4,500 sandwiches daily. The menu is similar to Pat's. The difference? The eatery recommends provolone cheese and neatly wraps its sandwiches of thinly sliced rib-eye steak. Like Pat’s, Geno’s is open 24 hours a day, seven days a week, so you can visit whenever you get the urge.